The popularity of wine has been increasing gradually around the globe and in the U.S., as more people choose to drink wine whenever there’s a special occasion. Whether it be for mood, for taste, or just as means to get drunk, people drink wine for many different occasions. And while some have expert knowledge on each and every wine they drink, most others (including myself) are just casual drinkers that just drink wine as another liquor alternative.

To all those casual wine drinkers in the U.S. , I have little something for you to be aware of before you go get your next bottle of wine.


Many American wines are becoming processed drinks

The general assumption about wine is that it is made by a winery, and that winery’s name is on the label. However, according to a recent article that I’ve read, of the top 30 wine brands in the U.S., none actually grows, produces and bottles its own wines. Instead, they buy tankers of bulk juice and put their own labels on it.

It is just like how most big name retailers would do — buying bunch of products at cheaper cost and selling them as if their own. And this is generally expected in large retail stores; but not from wine makers. I’m guessing it is legally okay for them to do so, and is definitely not an official fraud, but considering how most consumers expect wine labels to reflect the actual winery and the wine producer, it only seems like those bigger-name wine brands are just using that widely spread perception against their own consumers.

Is it wine companies fault that this retailer-like production & labeling process is taking place? I cannot say. But one thing that I can be sure of is that us — wine consumers and the general public — should (if not must) be aware of where the wine we drank last night came from. Maybe a change in commercial laws to require a disclosure of difference between the actual wine maker and the bottling/labeling company would help. Or maybe, people can educate each other on this almost-fraud-like situation in the U.S. wine industry using word-of-mouth method like I’m doing right now.  Using whichever way possible, I hereby claim that as consumers of wine, we have right to know about what we are drinking.

Also, here’s a tip for you when you go get your next bottle of wine: Read the print on label. Look for the term “produced and bottled by” as it indicates the wine was both produced and bottled by the same labeling company. And don’t be fooled  by similar terms like “cellared and bottled by” or “vinted and bottled by,” as they imply that the wine was not actually made at the winery at all.

If you want to see the actual article I’m referring to above, read it here.


Oh and by the way, I hope everyone had a wonderful Thanksgiving stocking up turkey meat in stomach.

It is sad that Thanksgiving is all over, but fortunately there’s only one more month to go until the next holiday break — and that next one is the longest one, so let’s all cheer up!